Kid has worked with two food brands, despite being a fashion photographer – and it was the second such shoot he cites as one of his most memorable. "It was with someone with a background as a chef," he explains. "He set up a ready meals company based on his travels around the world." During a rebrand, he'd moved from functional brown paper packaging to bright primary colours and arresting graphic design – and he needed new photography to go with it. "He found me on social media, having seen the shoot I'd done for another food brand the year before." Kid's fashion portfolio, with his fledgling food photography experience, made him the perfect choice for the "fashion meets food" brief.
On fashion shoots, an art director or client can often take lead on creative direction. "What I loved about this is that he really leaned on me a bit for the creative direction, as well as just turning up with a camera," explains Kid. "The only brief he gave was that he wanted it to be like a real-life setting."
Kid immediately understood what the client wanted to achieve. "I saw some sketches he'd had, and knew immediately which set designers to recommend to him: they're called the Set Sisters," he says. "It wasn't just about product shots of the actual food and plates; it was about models interacting with food. He wanted everyone to look like they were genuinely having a fun night in with their friends, but they just happened to be on a colourful set wearing tailored suits."
Two sets, and many models later, it promised to be one of Kid's favourite shoots – although it had its challenges. "It was a studio more suited to food photography and still life," he says. "What we needed was a big white studio with one studio set at one end, one set at the other, so that we could walk between the two." Instead, the team had to shoot one set, and then work to rebuild it for the second "scene" with six models, a food stylist, the lighting technician with her three-man team, the makeup artist, hair stylist, Kid, two studio assistants, and the videographer.
But it was, in part, the size of the team which Kid credits as a key takeaway from the day. "It's one of those situations, with so many people on set, where you really need people on set to work together," he says. "It just takes one person to show up in a bad mood to ruin the atmosphere on set, or just set you back in ways that you don't really see until you haven't captured everything. And everyone, given how many people there were, everyone worked so well together and the footage came out amazingly."