It's often assumed that photographers need to use social media to reach an audience and be successful. Using social media is undoubtedly a great way to raise your profile and showcase work to potential employers. However, there are also well-known downsides. For people who frequently post on social media, it can be addictive and bad for mental health. It can expose them to undue criticism or even abuse. Also, having lots of followers doesn't necessarily lead to lots of paid work.
Even among successful photographers, there are very different attitudes towards social media and how much to engage with it. Most use it to some degree, but some prefer to use other ways to reach an audience and win commissions.
Evely Duis is a fashion photographer and Canon Ambassador whose stylish portraits radiate glamour. She creates her work from a studio in the Netherlands but, thanks to social media, she has a global presence and has worked for high-profile international brands.
However, photojournalist Jérôme Gence, who is also a Canon Ambassador, takes a different approach. His photo stories have appeared in publications such as National Geographic and Le Monde, but he avoids using social media for his own work.
Evely and Jérôme's different attitudes towards social media show there's no definitive way to approach making and sharing your images and videos. Here they discuss the pros and cons of social media for working photographers.